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Fred Perry Frederick John Perry (May 18, 1909 – 2 February 1995) born in Stockport, Cheshire, was an English tennis and table tennis player and three-time Wimbledon champion. Fred Perry was the World No. 1 player for five years, four of them consecutive, 1934 to 1938, the first three years as an amateur. He was the last Englishman to win the Wimbledon Men's Singles. In the late 1940s Fred Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Perry made a few changes and invented the sweatband. Wegner's next idea was to produce a sports shirt which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand). The polo shirt was only available in white until the late 50s when the mods picked up on it and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s. In recent years Fred Perry has been a very popular brand again with youth. |
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