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Hollister Our Hollister clothing is obtained direct from the brand in the USA. Hollister Co. opened its first store in July 2000 at the Easton Town Center in Columbus, Ohio. The concept was formulated around a fictional background story created by Mike Jeffries to provide more of an atmosphere for the HCO shopper. The fictional story states Hollister was founded by J.M. Hollister in 1922 as a pacific merchant shop in SoCal. All of Abercrombie & Fitch Co.'s spin-off brands have an accompanying fictional background (including RUEHL No.925 and Gilly Hicks). HCO's rapid success led Abercrombie & Fitch Co. to notice that the HCO brand was eating into the revenue of the Abercrombie & Fitch brand, referred to as a cannibalism effect. In order to properly distinguish A&F from HCO, higher-grade materials and construction were introduced strictly in the production of A&F clothing and goods, thus raising the prices of the latter. Our Hollister clothing is obtained direct from the brand in the USA |
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